![]() External for customers/prospects = focus entirely on product’s benefits to them.Internal sales = focus on combination of features and customer benefits.Engineer facing (internal) = focus on specific features and releases, sprints, and milestones.Executive-facing (internal) = emphasize product vision and its alignment with business goals. ![]() Low-cost low-risk way to capture customer and market feedback on future product plans.A framework for entire organization to plan for future of product.A mechanism to determine level of development investment needed.Drives organizational consensus for overall product direction. ![]()
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